\gu̇d•ēə\An idea that is good, but also unique, compelling, and fascinating enough to translate into an amazing product for kids.Typically originates from a child’s thought, action, or general amazingness.

\gu̇d•ēə\

  1. An idea that is good, but also unique, compelling, and fascinating enough to translate into an amazing product for kids.

  2. Typically originates from a child’s thought, observation, action, or general amazingness.

I see fun.

A güdea can come from anywhere. I have journals, folders and binders full of ideas. Sorting through my ideas to figure out which ones are a true güdea is a key part of my process.

I prototype fun.

I design and develop a prototype for my concepts. I work with amazing engineers who help bring my ideas to life. My prototypes are thoughtful, functional and built to be manufacturable. Testing my prototypes with kids is KEY! I refine my prototypes until I get the, “Can I take this home?” stamp of approval.

 

I pitch fun.

I share my prototypes with kid-focused companies with the goal of licensing my concepts.

innovation & invention

innovation & invention

My approach to product creation is kid-centric. As I create, input from kids is essential. Their feedback is everything, because it guides my development. I don’t stop refining until kids ask to play again.